Why has been an in crease in the amount of Music Festivals in the UK?

The proliferation of music festivals in the country has increased. The majority of these festivals have the use of mainstream artists e.g. Ne-Yo, Jessie J etc. Another reason behind the increase is because of the interest of other music festivals for other music genres such as Acoustic or Folk, which could target niche audiences, which in turn could show diversification of festivals, to keep up with the demand of consumer's lifestyle. With the increase of technology being available, creating the festival could be lowered and much easier to plan.